desertcart
Explore

S$ 68

Price includes

Import Duties and Taxes. Free shipping available

From SINGAPORE

Laws of Media: The New Science

0 ratings
Product ID: 45176987
1
Add to cartS$ 68
Spotted a better price elsewhere? Self ship it at cheapest rate!
Learn more

Easy Returns with desertcart PRO

30 day return window

Free replacements & exchanges

Hassle free one-click returns

Customer support

We’re available 24/7 to help you!

About the item

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media,' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.
  • Used Book in Good Condition.
Disclaimer: The price shown above includes all applicable taxes and fees. The information provided above is for reference purposes only. Products may go out of stock and delivery estimates may change at any time. desertcart does not validate any claims made in the product descriptions above. For additional information, please contact the manufacturer or desertcart customer service. While desertcart makes reasonable efforts to only show products available in your country, some items may be cancelled if they are prohibited for import in United Arab Emirates. For more details, please visit our Support Page.

Frequently Asked Questions About Laws of Media: The New Science in SINGAPORE

Where can I buy Laws of Media: The New Science online at the best price in the SINGAPORE?

desertcart is the best online shopping platform where you can buy Laws of Media: The New Science from renowned brand(s). desertcart delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.

Is Laws of Media: The New Science available and ready for delivery in SINGAPORE?

desertcart ships the Laws of Media: The New Science to Ang Mo Kio, Bedok, Bishan, Bukit Batok, Bukit Merahand more cities in SINGAPORE. Get unlimited free shipping in 164+ countries with desertcart Plus membership. We can deliver the Laws of Media: The New Science speedily without the hassle of shipping, customs or duties.

Does desertcart have 100% authentic Laws of Media: The New Science online?

desertcart buys Laws of Media: The New Science directly from the authorized agents and verifies the authenticity of all the products. We have a dedicated team who specialize in quality control and efficient delivery. We also provide a free 14 days return policy along with 24/7 customer support experience.

Is it safe to buy Laws of Media: The New Science on desertcart?

Yes, it is absolutely safe to buy Laws of Media: The New Science from desertcart, which is a 100% legitimate site operating in 164 countries. Since 2014, desertcart has been delivering a wide range of products to customers and fulfilling their desires. You will find several positive reviews by desertcart customers on portals like Trustpilot, etc. The website uses an HTTPS system to safeguard all customers and protect financial details and transactions done online. The company uses the latest upgraded technologies and software systems to ensure a fair and safe shopping experience for all customers. Your details are highly secure and guarded by the company using encryption and other latest softwares and technologies.