Color:Amethyst Purple Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required! DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY -our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Celebrate life with the Color Intensity Confetti Collection, an explosion of fun, soft, candy-colored shades that transform every lock of hair into a reason to celebrate. Party time! The ideal level to apply these shades on is level 10 and up. The colors last up to 5 shampoos, depending on the level and the condition of the hair. The 5 party shades in this collection are Mint, Sky, Lilac, Rose and Peach. The five bold shades in this collection will rock your world and allow you to create off the charts fashionable looks. This collection takes bold shades from the stage to the salon without missing a beat! Our rockstar shades are Orchid, Magenta, Black Pearl, Light Purple, Titanium and best seller Clear. It’s time to show your metal! These brilliant new cool and warm-toned Color Intensity shades make hair shine like a gorgeous liquid metal. The fresh hues guarantee over-the-top vibrancy that lasts up to 15 shampoos! Mix-and-match the shades to create your own custom formula or use straight from the tube on pre-lightened hair for multidimensional metallic results. The metallic shades in this collection are: Moonstone, Violet, Bronze, Mauve Quartz, and Pewter.
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